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DOGE
ADA
TRX
AVAX
LINK
BTC

Bitcoin / USD

The original digital asset and the largest cryptocurrency by market capitalization.

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BTC / USD
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About Bitcoin

What is Bitcoin?

The original digital asset and the largest cryptocurrency by market capitalization.

Bitcoin (BTC) is one of the most actively traded digital assets in the world, with deep liquidity across major centralized exchanges and a mature derivatives market. The asset is widely held by both retail investors and a growing number of institutional allocators.

For investors evaluating exposure to BTC, the most important data points are typically realized volatility, on-chain settlement activity, the depth of regulated spot markets and the structure of derivatives open interest, all of which we track in our ongoing market coverage.

How to buy Bitcoin

  1. 1. Choose a regulated exchange. Bybit, Binance, Kraken and Coinbase all offer BTC spot markets. See our exchange reviews for a side-by-side comparison.
  2. 2. Complete identity verification. All major venues require KYC. The process is usually completed in under an hour.
  3. 3. Fund your account. Deposit fiat by bank transfer or card, or transfer stablecoins from another wallet.
  4. 4. Place your trade. Use a limit order for better pricing on larger sizes. Consider splitting larger entries across time.
  5. 5. Self-custody (optional). Long-term holders typically withdraw to a hardware wallet for custody rather than leaving assets on an exchange.
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Market analysis

Our Bitcoin coverage focuses on the structural drivers of the asset, flows on regulated venues, derivatives positioning, on-chain settlement, and the macro backdrop, rather than short-term price predictions. For ongoing analysis, see our latest Bitcoin stories below.

Newsroom

Latest Bitcoin news

All news →
Bitcoin ETF Inflows Explode Again: Is The Next Crypto Bull Run Starting?
Markets

Bitcoin ETF Inflows Explode Again: Is The Next Crypto Bull Run Starting?

Spot Bitcoin ETFs are absorbing record daily inflows. Analysts say the next leg of the cycle may already be underway.

Daniel Mercer·May 29, 2026·9 min read
Google Searches For Bitcoin Reach Multi-Year High As Investors Return
Markets

Google Searches For Bitcoin Reach Multi-Year High As Investors Return

Search interest for Bitcoin is at its highest level in years. Here is what the data says about retail demand, sentiment and the road to a new all-time high.

Helena Brooks·May 29, 2026·9 min read
Spot Bitcoin ETFs Cross $100 Billion in Combined AUM as Institutional Demand Deepens
News

Spot Bitcoin ETFs Cross $100 Billion in Combined AUM as Institutional Demand Deepens

Net inflows extend their longest weekly streak of the year as pensions and RIAs continue to allocate.

Daniel Mercer·May 28, 2026·6 min read